Service Champ is a distributor of automotive aftermarket products to quick lubes and auto repair shops. We created integrated campaigns every month to spotlight particular promotions. Campaigns included e-blasts, posters, direct mail, display banners, and online video.
The Beall 406 is an aluminum trailer used to transport gasoline. This direct mail piece was sent to a select list of potential customers.
The plastic model floats on the magnetic base, which delivers an impactful message about the 406's features.
The direct mail piece led to a microsite with a testimonial.
Con-way Truckload engaged in continual efforts to recruit military veterans to become tractor-trailer drivers after the completion of their service.