Service Champ is a distributor of automotive aftermarket products to quick lubes and auto repair shops. We created integrated campaigns every month to spotlight particular promotions. Campaigns included e-blasts, posters, direct mail, display banners, and online video.
The Beall 406 is an aluminum trailer used to transport gasoline. This direct mail piece was sent to a select list of potential customers. The project was honored in Maine's advertising awards show.
The plastic model floats on the magnetic base, which delivers an impactful message about the 406's features.
The direct mail piece led to a microsite with a testimonial.
Con-way Truckload engaged in continual efforts to recruit military veterans to become tractor-trailer drivers after the completion of their service.