Locals had positive feelings about Mercy's compassionate doctors, but were not clear on their advanced capabilities. Below are print and broadcast samples from the campaign.
A TV spot for an affordable dental plan.
A TV spot for a South Florida cardiac health center.
I've worked a bit in the complicated world of pharmaceutical advertising. Experience includes non-branded advertising for a cutting-edge HIV medication, advertising for various generics, and the re-brand of a biologic for autoimmune disorders. The latter project came from winning a new business pitch, in which our tiny agency in Maine beat a multinational behemoth pharmaceutical marketing firm. Samples can be provided on request.