Mark Trueblood makes the ephemeral meaningful.

"The work to which we have set ourselves is the liberating of the imagination, the harnessing of imagination to humankind's deepest sense of creativity." -Frank Herbert

As a writer, hybrid advertising creative, and published author, I have a proven track record of creating inspiring ideas for outstanding individuals and brands. I spend most of my free time studying religion, mythology, philosophy, and psychology. And I'm continually taken with the reality that powerful advertising works exactly the same as powerful religions, mythologies, and social movements.

This means we have no excuse to do less than our best. Every time ad agencies and clients settle for "cheap and cheesy" work, they're missing a tremendous opportunity to promote innovation and inspire minds. Indeed, this business is about selling product. But at the end of the day, I want to say "I did my best to help consumers make better decisions, help worthy brands compete, and help create a more inspiring culture."

Follow me on Twitter! I've also recently joined Behance.net here. Check out my Blog at marktrueblood.posterous.com