Locals had positive feelings about Mercy's compassionate doctors, but were not clear on their advanced capabilities. Below are print and broadcast samples from the campaign.
Part of a campaign for a local urgent care center.
I've worked a bit in the complicated world of pharmaceutical advertising. Experience includes non-branded ads for a cutting-edge HIV medication and the re-brand of a medication treating several chronic autoimmune disorders. The latter was after winning a new business pitch, in which our tiny agency beat a world-renowned behemoth pharmaceutical marketing firm.