This B2B ad targeted architects and interior designers. It was recognized in Communication Arts and selected as Architectural Digest's "Ad of the Year." (Click on the image to view full-size.)

At TURKEL, we decided to mail an environmentally-friendly holiday card to our clients, prospects, and colleagues. We mailed out used greeting cards. Some as old as the 1930's. Most having nothing to do with the holidays. Inside the card, we placed a sticker with an irreverent holiday message. At the website Turkel.info/greenholiday you can watch a making-of video, and send old-school greeting cards to your friends. Below you'll find a few examples of what we mailed.

Here are two samples from the website. Visitors were invited to choose a card, and send it to their friends.